Sometimes a cabaret singer just needs to make a living! Our TCCAN roster has those who do Senior gigs, Musical Theater or sets in dive bars just so we can also do the music we love. There was a time in the recent past where corporate America also appreciated our talents and had the money to invest in the music industry.
I just caught a news tidbit about both Kristen Wiig & Will Ferrell collaborating on a new film musical about this bygone era that is a cross between the Broadway stage and a Buick commercial. I was lucky enough to do a handful in the early 90's before this sort of thing evaporated; Maurice's, Lifetouch, Alpine spices and of course Target. These events were not cheap talent shows, they were really extravaganzas with big bucks. The biggest I did was a trade show for Dr. Pepper in Dallas TX, where they flew us down, hired a full orchestra and even live circus animals on stage. I also was lucky enough to land one at a resort in Puerto Rico where costumes and sound equipment were held hostage at customs.
I was directed to a fabulous website that shares this forgotten era of industrial musicals. Writers like Kander & Ebb, Cy Coleman and Lerner & Loewe were not above lending their talents to original scores. Headliners like Florence Henderson, Peggy Lee & Mitzi Gaynor thought nothing less of themselves for taking the gig either. There is now a reader's version coffee table book called Everything's Coming Up Profits by Steve Young & Sport Murphy. There are companion discs for 3 decades of 50's, 60's & 70's tracks. It has been a revelation as I piece together a Cy Coleman set with loose trails of his material scattered along the route here. The list of products is mind boggling: J.C. Penney, Coca Cola, Ford Motors, Seagram's, Xerox, General Electric..... Fascinating nostalgia.
Check out the site and listen to these tracks!
Everythings' Coming up Profits